As part of the nationwide launch of Maazah, we developed a comprehensive brand book to ensure consistent creative execution and messaging across all channels and packaging.
We created the copy voice and tone, taglines, brand story, packaging copy, product copy, visual assets, brand ecosystem and architecture, and provided overall creative consultation.
Maazah was founded by sisters Yasameen and Sheilla Sajady, first-generation Afghan Americans, who were inspired by the flavors of their Mom’s kitchen.
Our goal was to bring out the soul of Maazah through copy and visual storytelling and package it into a beautiful brand book.
