A woman with dark hair and sunglasses sitting on a concrete step, wearing a white t-shirt and khaki pants, with a large beige tote bag beside her.

Hello. I’m Danielle Dweck.

I’m a comedy writer, in-house specialist, and brand expert based in Brooklyn, NY. I come up with ad campaigns and concepts that tap into the souls of brands and give them distinct, memorable identities. I’ve worked with large brands such as Target, Mattel, and Netflix, creative agencies, and small businesses. I have a knack for strategy with a pop culture recall that ought to be studied.

Let’s make something together.

Passion Projects

A hand holding a compact mirror with a reflection of smiling lips and braces. The word 'MITZVAH' is written across the image. In the background, a group of people are dancing at a celebration.

Mitzvah - Feature Screenplay, Sundance Writer’s Lab Finalist

Set on Long Island, NY in 2002, Mitzvah follows a 12-year-old girl as she tries to become a woman in time for her bat mitzvah.

Derailed - Viral Web Series, Co-Creator, Head Writer, Executive Producer

Derailed is a pop-up late night talk show that takes place on the NYC subway.

Park Slurp - Fundraiser, Founder

Real merch for fake businesses with profits going to real charities & local businesses in Brooklyn.