In celebration of the fifth and final season of Stranger Things, Netflix and Target partnered on a must-see national marketing campaign that established Target as the place for fans to gear up for one last adventure, together.
As Creative Lead and Senior Copywriter, I developed and oversaw creative from strategy and concepting through final delivery. I sold through concepts, wrote scripts, storyboards, and served as a key liaison between internal stakeholders and external partners, collaborating closely with directors, talent, and production throughout casting, set design, music, and post. On set, I helped lead creative capture, guided performance, shaped dialogue in real time, and ensured the work stayed true and balanced across both the Target and Stranger Things voices.
“Prepare for one last adventure.”
“This partnership shows what happens when two passionate teams come together. We took the running gag of Ted Wheeler’s obliviousness and placed him in the one place everyone loves to escape to: Target. ”
“This is awesome. Whoever is in charge of marketing give them a raise.”
What fans are saying
“This is the best ad I’ve ever seen?”
“Get your flu shot.”