Imagine a world where balls are bouncier, treats are tastier and grass really is greener. Target and The Cuddle Collab invite guests to see the world through the eyes of pets unlocking joy for all.
“A collection for pets and the people who love them.”
As Senior Copyriter, I helped create the campaign that launched Target’s first-ever pet collection, crafting a narrative that brought awareness to this Target-exclusive line while celebrating the sense of togetherness inspired by a shared love of pets. This collection was uniquely exciting—designed, marketed, and sold entirely in-house—allowing us to build a fully integrated 360 Target experience. I was hands-on from concepting and selling through to casting, production, and post, ensuring the creative came to life with heart, clarity, and consistency.
Yes, this is Lincoln from Better Things. No, I was not okay.
