Woolrich has inspired style for generations, from open-air wanderers to urban explorers. Known for its iconic Buffalo Check, “The Original Outdoor Clothing Company” partnered with Target for a limited-time collection of reinvented classics rooted in heritage and designed for the adventurous spirit. Our creative concept showed guests that when you step out, you step into something even greater.

“Adventure is wherever you are.”

As Senior Copywriter, I transformed our creative strategy into a cohesive, cross-channel campaign that celebrated the heart of adventure. I was hands-on from the earliest strategic exploration through concepting, pitching, production, and post-production– ensuring a consistent creative vision at every stage across broadcast, social, in-store, digital, OOH, print, and an experiential pop-up activation. Our in-house strategy, creative, and seamless channel orchestration resulted in Target’s most successful limited-time designer collaborations.